CBD for Pet Businesses
The benefits of CBD products for pets are only just being recognized, yet already businesses are unlocking the lucrative potential of this market. If there’s one thing we know, it’s that pet owners in the USA really love their four-legged friends. In a single year, over $30 billion is spent on pet treatments, veterinary care, and pet supplies. When we bear in mind that the market for CBD is predicted to reach as much as $3 billion in sales by 2020, it’s clear that no pet business should miss the opportunity to exploit the potential of this market.
The most successful trends in animal care are usually based on human wellness and nutrition trends. The latest moves towards CBD use are no exception to this rule, with more people than ever before opting to use CBD as part of their health and well-being regime. It was only a matter of time before those who had experienced the benefits of CBD themselves wondered whether it could help their pets to overcome their own medical issues.
In humans, CBD products have been shown to help reduce anxiety and inflammation while helping to improve heart and skin health. In dogs too, these positive benefits have been experienced. It’s no wonder, then, that there has been such an explosive growth in this new market, and with such a lot of media attention on the subject of CBD’s many advantages, there is almost certainly going to be even more interest in CBD products, not only for humans but for our furry friends too over the next few years.
What Types Of Businesses Can Benefit From Pet CBD Products?
CBD products can offer a wide range of businesses the chance to boost their revenue thanks to added product offers and services. Some of the many business areas which could increase their revenue by expanding into the CBD industry include:
- Pet daycare services
- Pet stores
- Dog groomers
- Dog walkers
- Online pet stores
- Dog trainers
- Grocery stores
- Convenience stores
Of course, this is not an exhaustive list. There are many other industries which can profit from the new-found benefits of CBD for dogs. For any entrepreneur who is interested in capitalizing on this burgeoning market, it’s important to be aware of the best ways to approach this new area of business.
Capitalizing On The CBD Market For Pets
As the CBD market itself is still in its infancy, and this goes doubly so for the CBD industry for pets, it’s important for companies wishing to enter the market to build up validation for their products. Without sufficient validation, consumers are unlikely to be interested. Luckily, it isn’t difficult to find suitable validation for well-made and properly thought-out CBD products for pets.
By using natural and pure CBD and by having independent laboratory reports which prove that no unwanted ingredients or chemicals have been used in their production, it’s possible to gain the confidence of buyers. Pet businesses which are keen to enter this sector can be very successful as long as they maintain transparency about their products, avoid making unproven claims and choose to create products which are a natural fit with the needs of animals.
With so many different types of CBD products available for pets, there is a world of opportunity out there for pet businesses who are ready to not only improve life for mans’ best friend but who also want to improve their profits and boost their revenue. From tincture drops to infused pet treats in a range of strengths, there are many lines which companies can exploit.
Another key element required for success within the pet CBD market is to be aware that, although marketing may be aimed at human pet owners, the products themselves are for use by animals. As dogs have a ten times greater sensitivity to THC than a human, it’s essential to ensure that CBD products for dogs don’t have even a trace amount of THC. Dogs can experience a serious high from even a very tiny amount of THC which humans would not have noticed. Products which contain inappropriate ingredients like dyes and chemicals should also be avoided – the more natural the better if CBD pet businesses want to be as successful as possible.